2010 EMEA Press Summit, Spain
February 11th & 12th, 2010

Location: Gran Hotel La Florida, Barcelona, Spain

Outline Agenda

This NetEvents EMEA Press Summit registration desk is open from 5:30 – 8:30pm on Wednesday evening 10th February and the event commences with a welcome reception and buffet at 7:30pm that evening and ends on Friday 12th February 2010.

Wednesday 10th February

5:30 – 8:30 pm Registration desk opens

7:30 pm Welcome reception & buffet - co-sponsored by Vidyo, Inc

Thursday 11th February

7:45 – 8:45 am Breakfast, informal meetings & debate briefings

9:00 – 9:10 am Opening welcome and conference introduction

9:10 – 9:30 am Keynote Presentation by Ofer Shapiro, Founder and CEO Vidyo, Inc.

Tomorrow’s Video Services –seeing will be believing

According to Gartner: “By 2015 over 200 million workers globally will run corporate-supplied video- conferencing from their desktops.” But why stop there? Let every one, everywhere join the party on their PC, Mac, smart phone, or head-up display. And how will broadcast TV morph into a visually connected IP world?

What would it take to realise this vision? Simple- get the experience in-line with users' cost and per- formance expectations – something both video conferencing and interactive TV services have fallen short of achieving. Caught in the race for the Mega-bits-per-second we forgot what user’s want, and traditional video architectures simply can’t offer the performance and QoE at a realistic price. But the tide is turning: newer systems, custom built for the Internet, promise to leap this hurdle.

So, where’s this all taking us? According to Ofer, this is just the beginning. Extend a visual species’ vision to see across continents and you make a profound shift in what becomes, literally, their worldview. Just as the Internet has shifted our understanding of culture and knowledge, and TV has transformed politics, so will video conferencing impact business, recreation and society. Are we ready for it?

9:30 – 9:50 am Keynote Interview & Audience Q&A - Ofer Shapiro interviewed on-stage by Manek Dubash, Editorial Director, NetEventsTV

9:50 – 10:20 am Conference Debate Session I - Coming soon to a screen near you – the future of video
Introduced and Chaired by Vince Vittore, Principal Analyst-Enabling Technologies, Yankee Group

What will be the business, and societal, impact of mobile telepresence? How will video be delivered to the handset, let alone ultra HDTV to the home? When will the desktop be the dominant locale for affordable multiparty video conferencing and when will we see mobile deployment in LTE and WiMAX settings? What sort of backbone technology can bear the load?

Camille Mendler is an opinion leader in the field of collaboration products and services, including audio, video, and web conferencing, enterprise social networking and unified communications. She will set the pace by focusing on developments and prospects in three key areas for video delivery desktop, mobile and broadcast or TV – before introducing the panel.

What are the greatest technical challenges in each area, and can we find universal solutions? Bandwidth constraints, pricing models and poor QoE are obvious hurdles – will 4G networks be the whole answer? How do we guage QoE anyway? Where are the limits to compression technology and real-time processing? Is mobile videoconferencing a realistic proposition? Would it be good enough to catch on?

On another level, dare we hope for one universal industry standard for such a politically sensitive medium? What are the business models and how can money be made – by whom – from video?

We’ve brought key players in the three areas of desktop, mobile and broadcast video together to address the challenges Camille Mendler presents – and to provide some answers.

Panellists: Jim Machi, Vice President, Marketing, Dialogic Corporation; Dr. Carlos Fernández-Catalán, Managing Director Iberia, Polycom; Brendon Mills, President and CEO, Ripcode; Roderick Snell, Advisory Director, Video Convergence Forum; Ofer Shapiro, Founder and CEO Vidyo, Inc

10:20 –10:40 am Coffee break

10:40 – 11:10 am Conference Debate Session II – Management & Security Issues for Cloud Computing
Introduced and Chaired by Nikki Babatola, Analyst, Canalys

Cloud computing services are being touted as a panacea, as a way to flexibly deploy services and reduce costs. But what is the reality when it comes to security? How can enterprises properly evalu- ate cloud-based security offerings to ensure they truly support an appropriate security architecture, as well as consistently offer acceptable protection levels and response times? What assurances and metrics exist to protect sensitive and personal information? Are these services equal to, better or worse than the alternatives, namely on-premise managed security services or in-house enterprise security practices?

Panellists: Steve Broadhead, Founder & Director, Broadband Testing; Rik Ferguson, Senior Security Advisor, Trend Micro; Bo Fjelkner, Principle, Nordics Sales Engineering, Verizon Business

11:10 –11:40 am Conference Debate Session III—Getting Ready for LTE ...
Introduced & Chaired by: John Delaney, Research Director - Consumer Mobile, IDC

3GGP Long Term Evolution (LTE) is promising to blow 3G out of the water – with speeds as high as 100/50Mbps. Not to mention more services, lower latency, better QoE, simpler architecture and a network optimized for data traffic without the burden of a separate circuit-switched voice channel.

Putting all that power in the users’ hands could mean phenomenal uptake on the new technology – is this what we’ve all been waiting for? But that in itself poses a problem: will the infrastructure support the new demand? More generally are we, the industry and users, ready for LTE?

An all-IP network simplifies matters – Ethernet everywhere is a given. But what have the carriers got to offer in terms of backhaul? Will we be laying a lot more fiber, bonding more copper, or does microwave offer a faster, cheaper solution? How well is the industry prepared to handle an explosion in services? Then what about the handsets – is the current smartphone format too limited for tomorrow’s applications?

These are complex issues, but we have just the team lined up to address them. John Delaney explains the significance of LTE and when we can expect to see it on the streets. Then he puts the challenges to our panel, and takes questions from the floor.

So, are you ready for LTE?

Panellists: Phil Tilley, European Marketing Co-chair, MEF; Amir Zoufonoun, CEO, Exalt Communications; Natasha Tamaskar, VP Marketing, Genband Inc; David Hill, Vice President, EMEA, Spirent Communications

11:50– 1:00 pm Lunch

1:00 – 3:00 pm Scheduled press & analyst meetings

3:00 – 3:20 pm Coffee break

3:20 – 5:20 pm Scheduled press & analyst meetings

5:20 – 6:30 pm ‘Open meeting’ time for informal networking. Press area also available for filing stories.

7.30 pm NetEvents Dinner —Sponsored by The Video Convergence Forum—Poolside, Spa

Friday 12th February

7:30 – 8:30 am Breakfast, informal meetings & debate briefings

8:40 – 10:00 am Scheduled press & analyst meetings

10:00 – 10:20 am Coffee break

10:20 – 11:40 am Scheduled press & analyst meetings

11:40—12:30 am ‘Open meeting’ time for informal networking. Press area also available for filing stories and hotel checkout

12:30 – 1:45 pm Lunch

1:45 – 1:50 pm Conference Introduction

1:50 – 2:20 pm Conference Debate IV - Datacentre Transformation and the Cloud
Introduced and Chaired by Michael Howard, Principal Analyst and Co-Founder, Infonetics Research

Cloud Computing is popularly understood from the user perspective, meaning software as a service provided over the Internet and not hosted on the user’s own infrastructure. As such the user pays only for the actual usage and can avoid unnecessary capital expenditure.

But the principle can also apply to a large enterprise that chooses to create its own cloud by consolidating resources into a datacentre accessible across the corporate WAN and then extending access across the Internet to serve its mobile workforce, partners or customers. Whether the datacentre is consolidated physically or virtually becomes less of an issue than the relationship between the corporate WAN and the wider Internet availability. When providing services such as social networking, search engines, auction sites etc, the entire business moves into the cloud.

Telecommunications service providers, equipment vendors, software houses, systems integrators and start-ups are all exploring or actively entering this cloud-space. Traditional players, including IBM, Microsoft and Oracle have either announced or a formulating their own plans to ensure that their application deployment platforms also gain a foothold in the cloud.

It is not only the vendor landscape that is changing, business models are shifting too. Software-as-a- Service (SaaS) vendors who for a long time have been running off their own infrastructure now face tremendous challenges against new entrants on the Internet, with the benefit of a freely available infrastructure as well as the potential to tap that broad user base for application testing and development.

Camille Mendler will give a summary of the latest developments, new entrants and the challenges they present, and provide the latest research data on enterprises’ expectations for cloud computing – where the opportunities are and how best vendors can address them.

Panellists: Steve Broadhead, Founder & Director, Broadband Testing; Peter Martin, Head of Strategy for Cloud Computing, Orange; Andreas Stern, Director, Business Development Director, Spirent Communications

3:30 – 4:00 pm Conference Debate Session V – What does Green IT really mean for the enterprise?
Introduced and Chaired by Alberto Bellé, Program Manager, IDC Research Spain

John Doe, Network Manager, Acme Enterprises, has a problem. Acme’s post-merger board has gone all green and they want an urgent review of the IT Department’s carbon footprint plus short and long-term plans for reducing the corporation’s environmental impact. He’s found it’s about rather more than energy saver lightbulbs and recycled paper, and has called a meeting with leading Outsourcing applications on the cloud sounds a great way to reduce internal energy usage, but is he just paying the cloud to burn carbon instead? Is it better to run processors in-house and hook up to a sustainable energy supply? What are the hardware manufacturers doing to provide more efficient and recyclable products? There are so many unknowns...

Alberto Bellé knows all about these issues. He’ll present a short summary of the current and coming challenges caused by IT’s surging impact on the environment, together with a review of current and likely future solutions.

Then he steps right into John Doe’s shoes and puts some awkward questions to our industry panel. What is the best way forward for the enterprise? What can they offer right now? Or are they telling us to go on heating the planet because tomorrow’s solutions will provide the real answer? How green are their own in-house IT systems? Maybe you have some questions too?

Panellists: Phil Tilley, VP Marketing EMEA; Alcatel-Lucent; Vicente Luque, Business Development Manager, BT; Sergio Ferrer, Marketing & Sales Liebert Business Spain, Emerson Network Power ; Marc Dompietrini, Senior Manager and Systems Engineer - Strategic and Consulting Practice, Symantec

2:50– 3:20 pm Conference Debate Session VI – 40/100Gb Ethernet - Times four or times ten? What is the best way forward for Ethernet?
Introduced and Chaired by Michael Howard, Principal Analyst and Co-Founder, Infonetics Research

Those who reckoned that 100Gig Ethernet was overkill in a world still migrating to 10Gigs, were taken aback by CIR’s recent report that huge companies like Google and Amazon already have a "desperate need" for 100Gb connections and that early adoption of the costly new technology would not be held back by the current economic climate.

So what about those who say ”why bother with 40Gigs when 100Gb is on its way?” According to CIR, the adoption of 40GbE is predicted to start in high-end servers and high-performance comput- ing applications, and up to 80% of the market will be SR4 until CR4 over-copper becomes more viable. But both will rapidly lose share once serial 40Gbit Ethernet becomes a reality in 2014.

For the first time in the history of Ethernet, a Higher Speed Study Group in 2006 decided that two new rates were needed: 40 gigabit per second for server and computing applications and 100 giga- bit per second for network aggregation applications. Has CIR proved them right? Or should we be facing economic reality for now, and simply concentrating on lowering the cost of 10Gb and Infiniband solutions?

Michael Howard knows a whole lot more about these issues than the man writing these program notes, so let’s listen carefully as he begins the debate with an update on what is happening and why, before introducing our panel of speakers to argue the case for 40Gb, 100Gb, both – or neither.

Panellists: Phil Tilley, VP Marketing EMEA; Alcatel-Lucent; European Marketing Co-chair, MEF; Lars Friedrich, Vice President and General Manager Lab & Production Business Unit, JDSU CommTest Transport Solutions; Andreas Stern, Director, Business Development Director, Spirent Communications; Bo Fjelkner, Principle, Nordics Sales Engineering, Verizon Business

3:20 – 3:40 pm Coffee, desserts & refreshments - Garden Barcelona

3:40 – 4:10 pm Conference Debate Session VII—Analysing the Analysts—It’s take-away time
Introduced and Chaired by Manek Dubash, Editorial Director, NetEventsTV

We’ve come a long way from saving the Earth to getting lost in the clouds – heard a lot of opinions, shared new ideas, debated hot topics. And we’ve had a great time too…

So what are the key take-aways from this NetEvents? Which facts stand out? Whose opinions and predictions will stand the test of time? Which technologies cannot be ignored? There’s nothing quite like hearing the experts’ view on what really matters, so we invite key analysts onstage to briefly present their own distillation of EMEA Press Summit 2010.

Panellists: Keith Humphreys, Managing Consultant, EuroLAN Research; Alberto Bellé, Program Manager, IDC Research Spain ; Michael Howard, Principal Analyst and Co-Founder, Infonetics Research; Vince Vittore, Principal Analyst-Enabling Technologies, Yankee Group

4:10 – 4:20 pm Close of conference sessions

4:30 pm Close of event & departures

(Please note this conference agenda is subject to change)

Please click on the PDF links (in alphabetical order) below to see the media attending NetEvents Barcelona.

Advanced Television
Automatisering Gids
Broadband Testing
C2M
CNIS Mag
Cable & Satellite International
Canalys
Computerworld UK
Computer Weekly
ComputerPartner Austria
Computerworld Bulgaria
Computerworld Norway
Corriere delle Communicazioni
DataNews
Eurolan
Engineering and Technology Magazine
Focus Online
IBE Magazine
IDC Spain
IDC UK
IT Beheer Magazine
Infonetics Research
Informatie
LAN Magazine
M2M Magazine
Markt & Technik
Mobile Test Labs
NetEventsTV
Network Computing Germany
Networks and Telecommunications
Networkworld Bulgaria
No Jitter
Prospect Magazine
Storage Magazine
Telecom Idag
Telecom Review
Telecommagazine
TelekomKH
Telekommunikation
The Distribution Channel
The TMC Group
Verbinding
Windows News
Yankee Group

Please click on the PDF links (in alphabetical order) below to see the vendors attending NetEvents Barcelona.

Alcatel Lucent
BT Spain
Dialogic
Emerson Network Power
Exalt Communications
Genband
JDSU
Metro Ethernet Forum
Orange
Polycom
Ripcode
Spirent Communications
Symantec
Trend Micro
Verizon Business
Video Convergence Forum
Vidyo