NetEvents

Global Press & Analyst Summit – Cloud Innovation

Location: Mountain Winery, Saratoga, California, USA 

Date: March 27th – 28th 2014

A stimulating conference program plus the opportunity for your organization to pre-arrange a series of scheduled briefings with press and analysts from around the globe in a single location.

HP“NetEvents has provided a great venue for HP. Efficient briefings in a single location rather than having to make an extended tour across all regions. It’s been very successful for us.”
Amol Mitra – Head HP Networking APJ

 

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NetEvents have secured an exciting and world-class keynote speaker line-up, see a selection of our speakers below:

Keynote Speaker:
Martin Casado
CTO of Networking
Martin_Casado-Chief Networking Architect-VMware

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John Marshall

John Marshall
Chief Executive Officer

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Andy Bechtolsheim

Guido Appenzeller
Co-Founder

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Henry Samueli

Jeffrey Schmitz
Chairman

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Bethany Mayer

Arpit Joshipura
VP Product Marketing

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Gordon Bell

Erik Papir
Worldwide Marketing, Networking

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John Marshall

Steve West
Chief Technology Officer

university-of-austin-texas

Andy Bechtolsheim

Bob Mandeville
Founder & President

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Henry Samueli

Siad Ouissal
VP Product Portfolio Management

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Bethany Mayer

Kevin Vachon
Chief Operations Officer

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Gordon Bell

Sunil Khandekar
Founder & Chief Executive Officer

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John Marshall

Dan Pitt
Executive Director

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Andy Bechtolsheim

Dr. Hongwen Zhang
Founder & CEO

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Cloud Innovation SummitScheduled briefings with key Technology Press & Analysts representing 25+ countries around the globe.

The NetEvents Global Press and Analyst Summit – Cloud Innovation provides a unique opportunity to meet key press and analysts in a series of scheduled sessions to discuss the latest hot topics concerning innovation in the cloud space such as SDN, NFV, Cloud security datacenter automation and orchestration, storage, interconnect innovations etc paving the way for increasing your visibility across the globe.

You will benefit from:

  • A series of individually scheduled briefings with selected press and analysts from around the world including Asia-Pacific, Europe, Middle East, South America, Central America and North America
  • Brief up to 50+ key press and analysts representing 25+countries covering the Americas, EMEA and Asia-Pacific
  • Privileged previews of the latest lab tests, market analysis and forecasts from Industry Analysts
  • An ideal environment to nurture effective vendor/media relations
  • Speaker opportunities for your senior executives in debate sessions which include current innovations in Cloud environments, SDN, NFV, storage, security, datacenter automation, orchestration, interconnect innovations etc.

For further sponsorship information, please contact Mark Fox:

Telephone: +44 (0)870 760 6464 Email: mfox@netevents.org

Cloud Innovation Summit Gold Sponsors:

dell-slider-logo

HP

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Wednesday 26th March

5:30 – 8:30 pm Press registration opens at The Toll House, Los Gatos
7.00 pm Cocktail Reception and light refreshments

Thursday 27th March

7:30 – 8:30 am Registration desk open at Mountain Winery, Saratoga
7:30 – 8:30 am Welcome breakfast, informal meetings & debate briefings
8:40 – 8:50 am Opening welcome and conference introduction
8:50 – 9:10 am Keynote Presentation by Martin Casado, CTO of Networking, VMWare
‘The future of SDN & Network Virtualization’
A Retrospective on the Future of Network Virtualization
Martin Casado could be described as a “virtual legend”. At Stanford he was instrumental in developing OpenFlow and went on to found Nicira Network — later acquired by VMWare.
What currently excites him is to see hardware simplified into general purpose “pools of capacity” while software takes over providing network functions with ever more semantics and power. He will give examples of SDN and network virtualization in practice – how massive network upgrades can be modelled and tested in the lab, then loaded in minutes – as well as benefits such as greater visibility that surprised even him. Who will be leading the technology push in 2014 and where will it be taking us in the next five years?
9:10 – 9:30 am Keynote Interview & Audience Q&A with Martin Casado and Michael Howard, Co-Founder & Principal Analyst, Infonetics Research
9:30 – 10:20 am Debate Session I - CIO’s Foot in the Door – can we keep Cloud/SDN open?Introduced and Chaired by: Rohit Mehra, Vice President, Network Infrastructure, IDCAs every new technology arena opens up, the same problem faces the pioneer: whether to get in and ahead fast with a relatively easy to assemble proprietary solution, or whether to hold back and build on a broad open front that will allow greater freedom and flexibility for the future.
SDN was re-launched with OpenFlow and a strong emphasis on the need for openness, while the Cloud offers such immediate potential benefits that the temptation to get ahead the easy way is always there. Rohit Mehra will introduce our vendor panel on a “comply or explain” basis: Is your offering open – if not, why not? There may be good reasons…So, let’s hear what the market wants and how well the vendors are addressing its requirements.Panellists: Guido Appenzeller, Co-Founder, BigSwitch; Arpit Joshipura, Vice President of Product Marketing, Dell; Dominic Wilde, Vice President, Global Product Line Management, Networking, HP; Said Ouissal, Vice President, Junos & Product Portfolio Management, Juniper Networks; Dan Pitt, Executive Director, Open Networking Foundation
10:20 – 10:50 am Debate Session II – No More Mr Nice Guy – tightening the screws on Cloud SecurityIntroduced and Chaired by: Iben Rodriguez, Director of Cloud and Virtualization Testing, NSS LabsCloud security is consistently listed as the number one concern for potential customers, and the growth of Cloud traffic privacy and monitoring guidelines and regulations is simply adding to the pressure. Can we rely on Cloud providers’ security solutions or do we need independent security specialists?The real questions are tough questions. We want real answers.Panellists: Steve Pate, Chief Architect, HyTrust; Paul To, Director, SDN & Cloud, Spirent Communications; Dennis Moreau , Senior Engineering Architect: Software Defined Security, VMWare; Dr Hongwen Zhang, Co-Founder and Chief Executive Officer, Wedge Networks
10:50 – 11:10 am Coffee Break
11:10 –11:30 Guest Speaker Presentation by Said Ouissal, Vice President, Junos & Product Portfolio Management, Juniper Networks
‘Telco Cloud Futures’
“All clouds are not created equal” according to Said Ouissal, “And telco clouds have unique capacity, latency and scale requirements.” In his speech, Said will spell how large telecom operators have the right stuff to be a significant force in multi-tenant Cloud services. Said will also outline some of the key factors today driving Telco Cloud futures.
11:30 –11:40 pm Guest Speaker Interview & Audience Q&A with Said Ouissal and Jeremiah Caron, Vice President – Analysis, Current Analysis
12:30 – 1:30 pm Debate Session III—Market Forces – can telcos grab their share of a cloud services market?Introduced and Chaired by: Jeremiah Caron, Vice President – Analysis, Current AnalysisOTT operators’ more nimble business model was already a hot issue by 2007. The cry has been that telcos must “find new business models” to save them from being “dumb pipe operators”. Easier said than done – until 2012 when the Cloud began opening up endless possibilities for new ways of doing business. But it was still not telcos driving cloud services, but organisations like Apple, AWS, Google and Microsoft Azure – accounting for over 40% of Ethernet ports shipped worldwide.
Telcos bear the CapEx burden, but they do still have the edge in terms of infrastructure and an established customer base. So, should they leverage their advantage and try for a competitive role, or is it time to stop asking what opportunities today’s Cloud can offer and start looking for ways to shape tomorrow’s Cloud as an environment offering limitless opportunities for all?
Co-operation between a comprehensive range of stakeholders across the industry has built a $50 billion Carrier Ethernet services market?Panellists: Jeff Schmitz, Chairman, CloudEthernet Forum; Said Ouissal, Vice President, Junos & Product Portfolio Management, Juniper Networks; Kevin Vachon, Chief Operating Officer, MEF; Dr Hongwen Zhang, Co-Founder and Chief Executive Officer, Wedge Networks

Briefings with press & analysts

1:20 – 4:40 pm A schedule of 30 minute round table briefing sessions between sponsors, press and analysts
We have brought together ICT press and analysts representing more than 25 countries for this event. Media groups will be divided into three tracks for sponsors to select the briefings of their choice:

  1. Telecoms only
  2. Enterprise Networking only
  3. A combination of Telecoms & Networking
4:40 – 5:30 pm ‘Open meeting’ time for informal networking. Press area also available for filing stories
5:30 pm Coach departs for The Toll House
7:00 pm Opportunity for an organization to host a cocktail reception and/or private dinner for international press and analysts in the Bay area.

Friday 28th March

Panellists: Shehzad Merchant, Chief Strategy Officer, Gigamon; Dr Hongwen Zhang, Co-Founder and Chief Executive Officer, Wedge Networks

7:45 – 8:45 am Breakfast—informal meetings and conference session briefings
8:55—9:00 am Opening welcome and conference introduction
9:00 –9:40 am Debate Session IV—DC Shootout – the quest for killer infrastructureIntroduced and Chaired by: Sean Hackett, Managing Director, Professional Services, 451 GroupAccording to Gartner, as much as 70% of the average IT budget gets blown on operational costs.
New approaches, including real-time performance management will be needed to ensure seamless, reliable service delivery.In real life, however, the name of the game is “compromise”. So we’ve asked Sean Hackett to identify and describe the top ten typical conflicts between what COI’s really want from their internal (Private Cloud) or virtualized datacentre and what can actually be achieved.
Sean then grants each panellist a brief slot to explain how they address each of his challenges. Their task is to persuade Sean Hackett, and the audience, why their compromise offers the best deal.Speakers: Arpit Joshipura, Vice President of Product Marketing, Dell; Dominic Wilde, Vice President, Global Product Line Management, Networking, HP; Charles Ferland, SDN Global Sales & Business Development Executive, IBM; Sunil Khandekar, President & CEO, Nuage Networks
9:40 – 10:10 am Debate Session V—Managing Mobility – beyond BYOD to BYOCIntroduced and Chaired by: Michael Howard,Co-Founder & Principal Analyst,Infonetics ResearchAs BYOD evolves into BYOx, enterprises are adapting to employee demands for social media, personal electronics, and similar BYOC (BYO Cloud) inroads from their private technology lives. So IT has a new challenge: to balance employees needs against keeping corporate data secure, but without driving BYOx behaviour below the IT management radar.
Mobile Device Management is no longer enough. New policies must embrace the specific app usage capabilities of smartphones and tablets. Enterprise mobility management (EMM) is evolving, providing ways to build corporate app stores and mobile application management (MAM). The definition of ‘mobile device’ is extending to cover laptops, and the whole mobile computing estate needs to be managed from a single place while ensuring mobile security and compliance in the cloud.
Wireless networking is a highly competitive market, and we have some pretty tough rivals on our panel. So we invite Michael Howard to ask: “you claim your offering is the best, but how is your company addressing these challenges?”Panellists: John Marshall, SVP and GM at AirWatch by VMware; Erik Papir, Worldwide Director of Technical Marketing, HP; Manish Rai, VP Marketing, Meru ; Vittorio Viarengo, VP of Marketing and Products, MobileIron
10:10 – 10:30 am Coffee break
10:30 – 11:20 am Debate Session VI—Sugaring the SDN/NFV Pill – new models to sweeten carrier uptakeIntroduced and Chaired by: Shin Umeda, Vice President, Carrier Ethernet, Mobile Backhaul & Routers Market Research, Dell’Oro Group‘Take the red pill’ and escape The Matrix… Full SDN/NFV uptake has the potential to
transform Telco reality with new freedoms, new flexibility, and new business models – just as dinosaurs evolved into flocks of birds. But it’s a scary transition that demands enormous commitment.What can be done to keep that vision in sight, while making the migration path less painful? How soon can pioneers expect ROI in compensation for being the ones who make the mistakes while others watch and learn? We are asking for the big picture here: embracing technological innovation, open standards and new business models to ease the pain and accelerate the rewards.
We have a panel representing the top Vendors—do they think they can make a strong case for Service Providers to take the next step?Panellists: Steve West, CTO, Cyan; Arpit Joshipura, Vice President of Product Marketing, Dell ; Don McCullough, Director Strategic Communication, Ericsson; Mike Capuano, VP Corporate Marketing, Infinera; Bob Mandeville, President, Iometrix; Doug Wills, Senior Director, Product Marketing, JUNOS & SDN, Juniper Networks TBA, Spirent Communications
11:20–11:30 am Guest speaker presentation by Steve Wylie, General Manager, Cloud Connect, UBM TechCloud is disruptive – the industry can agree on this statement. But it can be hard to distinguish the facts from hype when it comes to how cloud actually disrupts an organization. In the third annual Enterprise Cloud Adoption Survey, participants shared their experiences and perspectives on the what, why and how of enterprise cloud adoption. On what cloud layer is most of the adoption happening? What are enterprise perceptions of public versus private cloud? What are the most significant cloud adoption drivers and challenges, and is there misalignment between buyers and service providers? Is there a need for greater industry co-operation and standardization on the path to an open cloud environment?Based on findings from the Enterprise Cloud Adoption Survey, this session will focus on differentiating reality from perception.
11:30–12:00noon Debate Session VII—Above the Clouds – a helicopter view on where we’re headingChaired by: Sean Hackett, Managing Director, Professional Services, 451 GroupIt’s take-home time after two days with our heads in the Cloud. So we’ve asked the industry’s key movers, shakers and gate-keepers to come on stage for this final session to round up what they see as the key messages, the conference highlights and to point the way forward. What Cloud issues and developments will be dominating the discussion at our next Summit?Panellists: Shehzad Merchant, Chief Strategy Officer, Gigamon; Paul Obsitnik, Vice President, Juniper Networks; Sunil Khandekar, President & CEO, Nuage Networks; Dr Hongwen Zhang, Co-Founder and Chief Executive Officer, Wedge Networks
12:00– 12:05 Conference round-up and close of conference sessions
12:05 — 1:05 pm Lunch – informal meetings

Briefings with press & analysts

1:10 – 3:30 pm A schedule of 30 minute round table briefing sessions between sponsors, press and analysts
We have brought together ICT press and analysts representing more than 25 countries for this event. Media groups will be divided into three tracks for sponsors to select the briefings of their choice:

  1. Telecoms only
  2. Enterprise Networking only
  3. A combination of Telecoms & Networking
3:30 – 4:00 pm Wine Tasting, close of event & departures



Our Global Summits are run by a professional team who have built a great reputation for bringing together key players in the industry in a relaxed yet focused environment. For some it is a key opportunity to make a corporate announcement or launch new products, for others it is a way to establish better media relations and dialogue with the industry’s top press. The following publications and Service Providers, Cloud Hosting/Services companies are currently nominated:

Publications invites by country/region

Conference Photos Thursday 27th March

Conference Photos Friday 28th September


Sample Press Coverage

CNW sq


The Cloud computing news india sq” />


ITConnect


DiarioTi sq


Inversor Latam sq


InformatiqueNews


CSO magazine


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Communications Day




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