NetEvents Rome 2016 – Day One

NetEvents Rome 2016 – Day One

Day One

NetEvents Editorial Director Manek Dubash opened the 2016 EMEA Press and Analyst Summit, located in Rome, with a short introduction to the 20th anniversary of NetEvents. He talked briefly about the innovative technology that made Rome great – and went on to highlight the technology that was current when NetEvents started in 1996.

He then invited the first keynote speaker, Dr Christian Busch, to address the assembled audience of press, analysts and vendors on his topic of Innovation for a fast-evolving world.

Keynote Presentation by Dr. Christian Busch, Associate Director, Innovation and Co-Creation Lab, London School of Economics

Busch said he would talk about the networked economy and new markets, and how technology provides new tools to create new supply chains and new global solutions with accountability and transparency, leading in turn to a shift in mindsets. He talked about Maslow’s hierarchy of needs, at the top of which is self-actualisation. The Gen Y employee wants all of that now – people today work on passion projects at home, but productivity is low at work, so organisations need to get that passion back into the workplace.

Busch said that values were critical, that organisations need to live by their values and abandon the idea of the charismatic leader but instead democratise structure and processes, using as an example a CEO who reports regularly to his staff.

The culture of innovation this fosters means that, in the words of Eleanor Roosevelt: “Great minds discuss ideas; average minds discuss events; small minds discuss people.”

Busch said that the recent growth of innovation communities and ecosystems meant that boundaries between communities and roles have become more porous. They pull together multiple people from different roles and places – and people hold each other accountable. For the future, we will see a more networked model where large companies build platforms to allow others to create a business and sell more. It is about developing meaning for your community – which is important for Gen Y.

After an interview between Busch and Jean-Baptiste Su, from Forbes, the summit moved onto the first full debate of the event.

Debate Session I — Investing in IT – Transform your Enterprise to a High Performance Organisation
Introduced & Chaired by: Justin Speake, CEO, Bloor Research
Panellists: Moreno Ciboldi, Senior Vice President South Europe & Middle East and Africa, Alcatel -Lucent Enterprise; Nadine Pichelot, Finance Director for EMEA, Anaplan; Dr. Christian Busch, Associate Director, Innovation and Co-Creation Lab, London School of Economics

Speake highlighted a range of example companies who exhibited high performance. He then discussed the layered structure of the high performance organisation: infrastructure information, action layers (from bottom up).

From the panel, Nadine Pichelot asked how we can work globally, which is more difficult, as collaboration is key. Ciboldi said we have a new company, and a brand with 3,000 employees. Our marketing is now aimed at inspiring our business partners, want to inspire them and involve the 10,000+ people there, he said.

It was agreed that people need to focus on areas where they can excel and not get obsessed with the tools, together with a need for planning, and sharing of business practices with customers.

Debate Session II—Finding the Win-Win-Win Enterprise Opportunity in Cloud Security
Introduced and Chaired by: Andrew Braunberg, Research Vice President, NSS Labs
Panellists: Paul Ferron, CISSP, Director Security Solutions, CA Technologies EMEA; Greg Fitzgerald, Chief Marketing Officer, Cylance; Corrado Broli, Country Manager, Italy, Darktrace; Roark Pollock, VP of Solutions Marketing, Ixia; Paul Davies, Director of EMEA for Cloud Services, Verizon

Braunberg said that despite security challenges and cloud adoption continues to grow. He said that surveys starting to show that cloud can be at least or more secure than internal solutions.

Braunberg asked how Verizon keeps systems secure. Davies said customers need to ensure security settings are level across the board. We share security responsibility with customers but some secure their own data, he said

Ferron said that managing the process is important. Pollock said people don’t know what’s happening to their data in the cloud due to low visibility. He said it was difficult to see what was happening between workloads in virtualised environments – this is changing but many tools are hard-coded into physical infrastructure.

FitzGerald said the cloud is less secure when accessed via mobile devices as device access gives access to cloud data, so there was a need to protect devices, and reduce the attack surface.

Ferron said access is everything – it means power. Customers think federated cloud solutions can solve cloud security but federation doesn’t mean id info stays in one place. It gets copied everywhere so that data needs securing in Google, MS, Amazon etc. because of the increased attack surface.

Question: what about biometrics/two-factor authentication (2FA)? Hackers have more money, time and skill than you so you can’t stop everything. They’re backed by nation states. Need to segment attacks & understand styles and mitigate. 2FA is a key step although it won’t stop everything.

Ferron said that greater understanding of user context, such as location, was needed to protect users and to decide what access can be allowed, so systems need more granularity. Broli agreed saying that systems should compare what users are doing to previous behaviour, such as accessing unusual data.

Pollock said the biggest problem is understanding the problem – it takes too much time.

After coffee, the event moved on to:

Debate Session III — Managing BYOD and the Mobile Enterprise
Introduced and Chaired by: Elena Szolgayova, Senior Research Analyst, IDC
Panellists: Paola Maria Pernigotti, Head of Marketing – South Europe, Middle East and Africa, Alcatel -Lucent Enterprise; Dean Bubley, Analyst & Founder, Disruptive Analysis; Riccardo Canetta, Regional Director, MobileIron

Introducing the session, Elena Szolgayova said IDC research had found that over 40% office workers are mobile in 2016, and over 60% will be mobile by 2020. However, only 12% of central and eastern European enterprises have mobile strategies, and 36% in west Europe., yet 71.9% of CIOs in western Europe consider mobile security to be a high priority.

Pernigotti said he observed the transformation as employees at Alcatel -Lucent Enterprise can BYOD, as it saves the company money. Many customers such as educational institutions do so too, so students can benefit from BYOD using their own tablets and use content from university services. In future, it will be the same in a hotel which will offer you services, and your mobile can even become the key to your room.

Canetta said that IT department needs to build a BYOD programme because they won’t be able to control it otherwise. And what about security? You need to be able to deliver services in secure way as people don’t want security – it has not no value to them. Services need to be as transparent to the end user as possible.

Pernigotti said when IoT happens, security will be very important, along with bandwidth and network access.

Bubley said yes but you need to consider how that is extended to application developers. They will choose their own communications tools, such as Slack. People also use own conferencing services eg Skype – this ‘bring your own everything’ will grow – and it’s a challenge for enterprises and suppliers to support people.

Canetta said that enterprises must be able to deliver a good experience to users, including customising apps that users interact with. Pernigotti said that users need to be at the centre of the discussion.

Bubley said that there were exceptions such as trading floors where you can only use prescribed devices – and it’s the same with the police and similar industries.

Pernigotti said some sectors are less keen on BYOD – such as government or insurance who are less willing to embrace it.

Special Guest Speaker – Greg Fitzgerald, Chief Marketing Officer, Cylance
New technology approaches to today’s threat environment

FitzGerald said security had transformed itself in last 20 years, with the key issues being privacy, data protection, and regulation. It all means nothing unless you’re protected, he said.

He then performed a live cyber-attack demo, and said that how the attackers get in means nothing, what matters is what they do. The malware needs needs to execute. If there’s malware on my machine, he said, but the software on the machine doesn’t support it, it won’t run so it doesn’t matter.

He said that hackers are lazy and want to attack the path of least resistance. And a VPN won’t protect you.

He said that 75% of the security market consists of McAfee, Symantec and Trend Micro.

The live demo then downloaded malware from public websites. FitzGerald said most AV software is signature-based, relies on pre-found malware. He showed that Cylance software stopped malware where Symantec and Trend did not.

He said this is important because stealing credit cards is a personal issue. Also fines for privacy breaches in EU are high. Attacks come from anywhere, location is irrelevant. They can target individuals.

He admitted that there are internal challenges within the enterprise – we are control freaks trying to sell to other control freaks in IT departments, he said. But for protection, you need people, process and product and that needs a change in human behaviour as convenience trumps security. Policy won’t change things because you can’t just fire people.

On the product side, FitzGerald said we need to attack the attacker and don’t accept you’re going to get hacked. So to avoid attacks, we need to understand and prevent the attack. We lower your risk over time, he said. We need to be cost-effective and make users happy by improving the user experience.

How is it done? We use artificial intelligence, FitzGerald said. This uses big data analytics in the Amazon cloud (AWS), and Cylance has 10,000 machines doing simultaneous analysis.

FitzGerald concluded his presentation and was questioned on-stage by NetEvents Editorial Director Manek Dubash.

This formed the end of the plenary session for the day.