APAC Cloud Summit


20 November, 2013

& 21 November, 2013


APAC Cloud Summit

190 Orchard Boulevard, Singapore 248646
85 West Street At, Albany St, New York, NY 10006

Meet one-on-one with press, analysts and potential customers in the Asia-Pacific region…

The implications of new Cloud, SDN, Datacenter automation, orchestration and interconnect innovations are some
of the hottest topics currently being discussed and debated in networking today. NetEvents are bringing together interested parties in this arena including Press, Analysts, Service Providers, Enterprises, Web Hosting/Cloud Services companies plus Industry leaders in Networking to analyse current developments and understand key technological and business benefits.

Plenary sessions include:

  • Automation and orchestration of the Cloud/Datacenter
  • Cloud/Datacenter interconnect challenges
  • Understanding current developments in SDN and the benefits it could bring to: a) Telco’s / Service Providers or b) Enterprises / Datacenter environments
  • Securing the Cloud
  • Public/Private/Hybrid Cloud
  • New emerging Cloud-based business models for SPs
  • Benefits of new Cloud-based services to Enterprises
  • Migration planning for Cloud/SDN in Enterprise and SP environments

Contact Mark Fox for more details and sponsorship opportunities
Telephone: +44 (0)870 760 6464 Email: mfox@netevents.org

china telecom


“I was delighted to be offered the opportunity to present the NetEvents keynote… a very useful event for building industry contacts around the globe.”
Gloria Zhang — Deputy Managing Director—International, China Telecom


“NetEvents has provided a great venue for HP. Efficient briefings in a single location rather than having to make an extended tour across all of Asia Pacific. It’s been very successful for us.”
Amol Mitra – Head HP Networking APJ

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Tuesday 19th November
5:30 – 8:30 pmRegistration desk open
6.30 pmCocktail Reception and light refreshments

Wednesday 20th November

7:30 – 8:30 amRegistration desk open
7:30 – 8:30 amWelcome breakfast, informal meetings & debate briefings
8:40 – 8:50 amOpening welcome and conference introduction — Ballroom II (Lobby Level)
8:50 – 9:10 amKeynote Presentation by Greg Bell, Head of Technical Services, Ballarat Grammar
SDN gives malware a caning
OK it’s about schoolchildren, not financial trading or state secrets, but here at last is a real live example of SDN being applied to do something truly useful. And, being a school, they are not afraid to tell us about it! So here is a practical lesson on using OpenFlow to accurately and reliably beat threats to a network that is absolutely inundated with BYODs.Ballarat Grammar in Victoria, Australia has 250 faculty and 1,400 students on site. Senior students and faculty members all have a school-provided laptop, otherwise the site is a blackboard jungle of unmanaged devices. The school tried everything – firewall, IPS antivirus etc – but were still bogged down with cyberthreats before they looked to an SDN solution.Full marks for having already invested extensively in OpenFlow switches – the solution was installed in one break and the benefits were immediate and largely automated. What’s more the system has brought the FaceBook Monster under control, while improving productivity and experience right across the board.As Head of Technical Services at Ballarat Grammar, Greg Bell understands IT where it really matters – at the customer coalface. His detailed account of what is being done with SDN to increase security in the face of the BYOD Beast will be a lesson to us all.Panelists: James Walker, President, Cloud Ethernet Forum; Leigh Wade, Director, Strategic Business Development, Asia Pacific, Infinera; Nan Chen, President, MEF; Executive Vice Chairman, CENX; Syakieb Ahmad, Vice President, PT AXIS Telekom Indonesia; Passakorn Hongsyok, Department Director, International Business, UIH
9:10 – 9:30 amKeynote Interview with Greg Bell & Audience Q&A
9:30 – 10:00 amConference Debate Session I – “Musick hath charms…” – datacenter orchestration while playing tunes on SDNIntroduced & Chaired by: Clive Longbottom, Service Director, Business Process Analysis, Quocirca

The pressures of social networking, mobility, big data and cloud services mean that the IT department’s role is shifting from infrastructure and application provisioning to becoming a business growth driver. The need is for a more flexible and adaptable datacentre: where servers can be provisioned as dynamic workloads shift and change; where systems can be configured, replicated and deployed across the enterprise.

Today’s IT teams need new ways to achieve this. Datacenter orchestration promises a simpler means to automate IT services across the board – from merely reducing routine repetitive tasks, up to creating an automated datacentre delivering harmonious, responsive cloud services. That must sound like music in their ears – but who plays it best?

Our panel comprises leading players in the datacentre automation and orchestration business, together with their counterparts in the SDN/NFV arena. Put the two together and let’s see if we can come up with an even better way to increase business efficiency, agility and scale while managing compliance, reducing complexity, and leveraging existing datacenter investments.

Panelists: Gowthaman Manickam, Regional Service Director, BT Advise (Compute); Erik Papir, Worldwide Director of Technical Marketing, HP; Sachin Vasudeva, Director of Product Management & Strategy, Juniper Networks; Amit Sinha Roy, Vice President, Marketing & Strategy, GES, TATA Communications

10:00 –10:10 amSpecial guest speaker presentation by Nan Chen, President, MEF
The Future of Ethernet

From humble beginnings Ethernet filled the world’s buildings and homes with high speed connectivity before doing the same thing in the wide area network. This keynote explores how Carrier Ethernet, Cloud and SDN will create a new future for Ethernet and looks at the key piece of the puzzle that will enable this transformation.
10:10 – 10:20 amGuest speaker Interview with Nan Chen & Audience Q&A
10:20 – 10:50 amConference Debate Session II—”Between the clouds” – the challenges facing datacenter interconnectionIntroduced & Chaired by: Dustin Kehoe, Associate Research Director – Telecommunications, IDC

“Will we see clouds of 1 billion VMs in the next 10 years?” – perish the thought, along with other ghastly “impossibilities” such as a world containing as many mobile phones as people, and where Internet traffic doubles every second year.

As SPs migrated to native Ethernet services, datacenter managers loved the resulting simplicity and scalability – but it has not been plain sailing all the way. With virtual machine populations already running into the millions across geographically dispersed datacenters, technical challenges are emerging around VLAN scaling, layer 2 performance and resilience across very large domains, plus consolidating storage network technologies onto Ethernet.

This looked like a new task for the MEF – famous for having enhanced and standardized Carrier Ethernet to create services suitable for geographically-dispersed enterprises and mobile operators.

Panelists: James Walker, President, Cloud Ethernet Forum; Nan Chen, President, MEF; Executive Vice Chairman, CENX; Syakieb Ahmad, Vice President, PT AXIS Telekom Indonesia; Passakorn Hongsyok, Department Director, International Business, UIH

10:50 –11:20 amCoffee break — Ballroom II Foyer
11:20 –11:30 amSpecial guest speaker presentation by Dr Hongwen Zhang, Chief Executive Officer, Wedge Networks
Rainwater straight from the clouds is distilled water. It’s just as safe as tap water. Can you say the same about data from the Cloud?How would folks react to a water company that sold water as polluted as the typical spam and malware riddled Internet connection?They’d spend money on filters and purifying tablets, get angry and probably keep looking for better ways to buy water.That’s just how it works with the data Cloud: customers have to invest heavily in third party anti-virus and security systems, so they have less to spend on services; they get angry and keep looking for better, or at least cheaper, services and providers.
Dr Zhang and his team have developed technology and practice allowing ISPs “to deliver cleaner traffic to the end user”, as described by the Ogren Group. Security, as a service provided by the carrier, can save an enormous amount of time and capital, allowing customers to spend more on services. It can drastically reduce churn – for who would turn their back on a service that delivered really clean, cost-effective connectivity and slashed spam?When the cloud itself provides the cleaning, customers will choose to “distil” their data through it for safety and compliance. Security ceases to be an expensive, upfront cost – it’s now a continuously managed, elastic service.NetEvents has a great track record for introducing “hot to watch” security solutions. We introduced the APAC press to fledglings TippingPoint, which was later sold to 3Com to become their “crown jewels” for the HP acquisition. Next we introduced you to Nir Zuk inventor of the Firewall and founder of Palo Alto Networks which went on to be one of the most successful IPOs of 2012, rocketing to a valuation of $4bn+ within a few months of their listing. Then early this year at our event in Thailand we brought you FireEye which, with the exception of Twitter, has become one of this years’ most successful IPOs, soaring to an EyeWatering valuation $4.5bn. We now suggest Wedge Networks could be next making waves. According to Dr. Hongwen Zhang, it’s already happening…
11:30 – 11:40 amGuest speaker Interview with Dr Hongwen Zhang & Audience Q&A
11:40 –12:10 amConference Debate Session III— “For every cloud an iron lining” – addressing the security challengeIntroduced & Chaired by: Tim Dillon, Research Director Asia, Current Analysis

How does an IT department ensure compliance and protect mobile devices roaming beyond the network perimeter? At the other end of the scale: how does a parent limit their children’s exposure to unwanted Internet content and protect home PCs and tablets from malware without it becoming a full time job? As the number and scope of threats escalate, can this still be done efficiently and economically?

From large to tiny, businesses of all sizes can exploit cloud services to advantage, but many hesitate to leverage the full benefits for fear of data loss and unauthorized access. Should they rely on providers’ own cloud security solutions to solve these challenges, or should they opt for the services of an independent security specialist?

Governments’ latest Cloud traffic privacy and monitoring regulations mean that these intriguing questions have become critical. Our team includes champions of both approaches, and we call on Tim Dillon to provide the latest data on cyberthreats and emerging trends before asking them to debate the safest, and most compliant, solutions.

Panellists: Jatin Dhawan, Senior Consultant, Professional services, BT Global Services; Bryce Boland, Vice President/CTO, Asia Pacific, FireEye; Amit Sinha Roy, Vice President, Marketing & Strategy, GES, TATA Communications; Dr Hongwen Zhang, Chief Executive Officer, Wedge Networks

12:15 – 1:15 pmLunch
1:20 – 4:50 pmA series of 40 minute individually scheduled briefings throughout the afternoon – Tanglin 1 – 5: (Level 2):
Track 1: APAC Press & Analyst briefing sessions
Track 2: APAC SP/Cloud Services briefing sessions
4:50 – 5:30 pm‘Open meeting’ time for informal networking. Press area also available for filing stories
7:10pmCoach departs from the front of the hotel to Raffles Hotel
Please meet in Hotel Lobby at 7:00pm
7:30 pmDrinks Reception and Dinner at Raffles Hotel

Thursday 21st November

7:30 – 8:30 amBreakfast—informal meetings and conference session briefings — Basilico
8:45—8:50 amOpening welcome and conference introduction — Ballroom II (Lobby Level)
8:50 –9:20 amConference Debate Session IV—Public/private/hybrid Cloud – choosing horses for coursesIntroduced & Chaired by: David Coyle, Managing Vice President, Gartner

Gartner is predicting that most enterprises will have adopted cloud computing in some form by the end of 2013. “In some form” is the topic this session will address – be it public, private or some hybrid form of cloud.

Consuming IT services through the public cloud offers economies of scale and frees up resources, while a private cloud trades greater CapEx and specialist skills against the benefits of direct control. Both have their advantages and in fact the majority of CIOs are not only going for the hybrid mix but also looking for a flexible approach – such as multi-tenant datacenters – allowing freedom to switch cloud providers as the market evolves and they learn from experience.

According to IDC, future IT investments will be increasingly evaluated in terms of strategic business goals (reaching 90% by 2015). This means that the role of the CIO is becoming more strategic – and IT decisions ever more critical. We have selected a panel with the expertise and experience to point the way.

Public? Private? Or some form of Hybrid? How to choose wisely.

Panellists: James Walker, President, Cloud Ethernet Forum; Tawhid Rijwanur Rahman, General Manager – Service Planning, PDD, Technology, Grameenphone; Doug Wills, Senior Director, Product Marketing, JUNOS & SDN Juniper Networks; Nitin M. Jadhav, Associate VP, Trimax IT Infrastructure & Services

9:20 – 9:50 amConference Debate Session V— Emerging Cloud-based business modelsIntroduced & Chaired by: Mayank Kapoor, Industry Manager – Data Centre and Cloud Computing, Information & Communication Technologies, Frost & Sullivan

Can enterprises resist the Cloud’s “seductive vision” of pay-as-you-go resources on demand with instant provisioning? Frost & Sullivan’s Mayank Kapoor thinks not. They are already embracing SaaS, and are planning to spend even more on cloud-based services during the next two years – up to a third of their budgets in some cases – citing easier capacity management and CapEx savings as key incentives. What NEW Cloud-based apps and services are proving to be most popular and essential to Enterprises?

Who is best placed to exploit this hunger? Telecom operators already own an infrastructure of high-speed networks, data centers, holistic service management and existing billing and settlement systems – but are they offering the SLAs that business demands?

Easier said than done? Or are the big boys just too slow on their feet? Mayank Kapoor puts this challenge to our panel – ranging from telcos, through cloud providers to OTT service providers. Which organisations are best placed to adapt and benefit most by fully embracing the trend towards Cloud-based business models?

Panellists: Bernie Trudel, Cloud CTO, Cisco; Tawhid Rijwanur Rahman, General Manager – Service Planning, PDD, Technology, Grameenphone; Teddy Ko, AVP, Cloud and Data Centre services, PCCW; Amit Sinha Roy, Vice President, Marketing & Strategy, GES, TATA Communications; Chris Rezentes, Network Planning Lead, South Asia, Verizon

9:50 –10:20 amCoffee break — Ballroom II Foyer
10:20 –11:00 amConference Debate VI: Cloud, SDN, NFV – now let’s talk benefitsIntroduced & chaired by: Clement Teo, Senior Analyst, Asia Pacific, Forrester Research

Some tried to dismiss it as an academic exercise – but SDN is going mainstream, with a host of OpenFlow enabled products on the shelves and major deployments already delivering quantifiable results. And yet its potential is so radical, that it retains that aura of mystery – so we invite Clement Teo to launch this session by outlining the latest and forthcoming developments.

While SDN descended from ivory towers, NFV has grown from grassroots. Yet they meet on common ground, with exciting opportunities for marrying the two approaches for even greater benefit – as in an SDN quarantined path to a virtual firewall anywhere in the system.

So today’s focus is on benefits. For telcos and service providers, programmability, virtualization, and intelligent flow management enables greater value at lower cost per bit. For the enterprise and for datacenter environments, they help achieve more with less, even as the size and complexity of their networks increase. Soon IT will be able to modify the network in minutes, rather than hours or days, to keep pace with user requirements and be more responsive to business needs.

Our panel represents all these interests, and has positive stories to tell about the rewards they got from early adoption. Clement Teo will conclude by asking them share the other half of the story: the lessons learned and the advice they offer to help the rest of us plan effective migration strategies towards virtualized networking.

Panellists: Bernie Trudel, Cloud CTO, Cisco; Erik Papir, Worldwide Director of Technical Marketing, HP; Leigh Wade, Director, Strategic Business Development, Asia Pacific, Infinera; Nan Chen, President, MEF; Executive Vice Chairman, CENX; Sakri Rifkin, General Manager – Network Architecture & Technology Planning, Telekom Malaysia Berhad

11:00– 11:10 am mConference round-up and close of conference sessions
11:10 – 12:30 pm‘Open meeting’ time for informal networking. Optional time for hotel check-out
12:30 — 1:30 pmLunch —informal meetings
1:40 — 4:20 pmA series of 40 minute individually scheduled briefings throughout the afternoon — Tanglin Foyer: (Level 2):
Track 1: APAC Press & Analyst briefing sessions
Track 2: APAC SP/Cloud Services briefing sessions
4:30 pmClose of event & departures

The APAC Cloud Summit provides a Press/Analyst Briefing Track for vendors to participate in a series of briefings over two days, as well as an ADDITIONAL option to meet with potential customers and partners by selecting the SP/ Cloud Services Briefing Track and meet one-on-one with senior execs from Service Providers, Cloud Hosting/Services companies etc. We schedule a series of nine 40 minute briefings for each vendor, with either 3 – 4 press/analysts OR a Service Provider, Cloud Hosting/Services company in each group during the APAC Cloud Summit. Vendors which book for this event by 1st September 2013 are invited to nominate additional press, Service Providers, Cloud Hosting/Services companies they would particularly like to see invited to the APAC Cloud Summit. The following publications and Service Providers, Cloud Hosting/Services companies arecurrently nominated:

The following publications have been invited:

  • CIO Magazine
  • ITNews
  • iTWire
  • Technology Decisions

  • China Computer World
  • China Network World
  • Communication World Weekly
  • People’s Posts and Telecommunications News
  • Science & Technology Daily
  • Science Times

Hong Kong
  • Computerworld
  • Network World Asia
  • Telecom Asia

  • Cloud Computing News
  • Cybermedia
  • India Telecom News
  • Voice and Data

  • CHIP Magazine

  • Business Computer News (BCN)
  • Nikkei Communications
  • Tsushin Kogyo Shimbun

  • Computerworld

New Zealand
  • CIO
  • Computerworld
  • TechDay

  • ComputerWorld
  • Enterprise Magazine
  • Upgrade Magazine

  • Computerworld
  • Singapore Business Review
  • Telecom Asia

  • Network Magazine Taiwan

  • Asia News Network
  • Computerworld

  • Computerworld
  • Saigon Times Group

  • Current Analysis
  • Forrester Research
  • Frost & Sullivan
  • Gartner
  • Heavy Reading
  • IDC
  • Infonetics Research
  • Ovum

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