Press and Analyst Summit, Hong Kong

Location: Harbour Grand Kowloon, Hunghom, Kowloon, Hong Kong
Date: April 25th – 27th, 2012

NetEvents APAC Press and Analyst Summit, Hong Kong


Tuesday 24th April

5:30 – 8:30 pm Registration desk opens – Ground Floor Lobby
7:30 pm Welcome reception and buffet – Grand Salon, 1st Floor

Wednesday 25th April

7:30 – 8:30 am Breakfast, informal meetings & debate briefings – The Promenade, Ground Floor
8:30 – 8:40 am Opening welcome and conference introduction – Grand Ballroom, 1st Floor
8:40 – 9:00 am Keynote Presentation by Mark Pearson, Chief Technologist Data Center and Core, Advanced Technology Group, HP Networking

You have nothing to lose but your chains!
Is a revolution in networking on the horizon?

At the beginning of February HP announced a portfolio of OpenFlow -enabled switches, providing customers with the broadest choice in the industry for simplifying network management while meeting a wide range of bandwidth, performance and budget needs. The portfolio spans 16 models and would now support OpenFlow Software -Defined Networking (SDN) technology. Is it surprising that a company on HP’s scale should bother to address such a tiny niche market?

Not if you are sensitive to the winds of change…

Network technology had its roots in the Cold War era, when full decentralization was a smart strategy for defending the Advanced Research Projects Agency Network (ARPANET) and maintaining reliable performance across unreliable or war -damaged network links. In today’s data centers, however, a pair of redundant, centralized controllers should be all that’s needed to ensure reliability and survivability. Time for a revolution?

Yes, indeed! And if you judge a revolution by the quality of its leaders, then you cannot help being dazzled by the line -up of Internet giants that got together last year to found the Open Networking Foundation (ONF), aiming to accelerate SDN standards and solutions. Its first conference was massively over -subscribed – still a tiny minority on the world scene, but a sign of an industry hungry for this revolution.

What is SDN? What are the benefits and who reaps them? What has already been achieved and is it living up to its dazzling promise? Where is this revolution taking us in the longer term?

Mark Pearson at HP networking in close touch with the very leading edge of networking development, and we invite him to share some of those insights and broader implications with us.

In best NetEvents tradition, we insist that this keynote is no corporate sales pitch – even though the name Hewlett Packard is itself big news. Instead, Manek Dubash will join Mark Pearson onstage after his presentation to raise some specific questions about the significance of HP’s role in this revolution.

Will Manek agree after the Q&A session? And what will you, the audience, be thinking?

9:00 – 9:20 am Keynote Speaker Interview & Audience Q&A – Mark Pearson interviewed onstage by Manek Dubash, Editorial Director, NetEvents
9:20 – 9:50 am Debate I – Software Defined Networking (SDN) – is it really the future of networking?
Introduced and Chaired by: Manek Dubash, Editorial Director, NetEvents
USA -based Gartner analysts Joe Skorupa and Mark Fabbi were the first to comment on the foundation and aims of the ONF in their independent report Open Networking Foundation Formed; The Battle to Commoditize Network Hardware Begins – so they should know what they are talking about.

The good news is that the report gives the ONF’s aspirations the thumbs up, recognizing that: “If OpenFlow gains traction, the core data centre network market could see significant disruption, with dramatically falling equipment prices”.

But note the word “battle” in the report’s title: since when have revolutionaries ever stopped fighting amongst themselves? The ONF was launched by massive data centre operators, with much to gain from open systems and hardware cost reductions, but what attracted the big NEMs to a revolution that promises to butcher their prize cash cow? Could this be a re -run of the ATM Forum scenario, where vendors delayed rather than accelerated the passing of profit -threatening standards?

Manek Dubash gives credit where credit is due, but presents our panel with these and other challenging issues around market politics and the need for realism in a movement that had its roots in the ivory towers of academia. They may also suggest alternative solutions.

Industry Saviour versus Devil’s Advocate. Let the debate begin…

Panellists: Mark Pearson, Chief Technologist Data Center and Core, Advanced Technology Group, Networking, HP; Dr. Atsushi Iwata, Assistant General Manager of Cloud System Research Laboratories, NEC; Bruce Bateman, Networking Evangelist APJ, Dell Force10

09:50 -10:20 am Debate II – The CIOs challenges – moving business processes and applications to the Cloud Introduced and Chaired by: Andrew Milroy, Vice President, ICT Research, APAC, Frost & Sullivan
Cloud computing offers many well known benefits to organizations. These benefits include reduced costs, increased scalability and rapid provisioning..

However, challenges also exist around the use of cloud computing. Typical challenges relate to privacy and security, performance, and capacity. Hence, organizations must be cautious when selecting applications to move to the cloud and when going through the process of moving these selected applications to the cloud. Andrew Milroy, Vice President, ICT Research, APAC, Frost & Sullivan, will discuss issues that must be considered when moving business processes and applications to the cloud. The discussion will highlight use cases and identify the overall extent to which business processes and applications will be moved to the cloud.

Panellists: Vasile Radoaca, Vice President Strategic Projects & Solutions, Asia Pacific, Alcatel -Lucent; Daniel Kwong, Vice President, Information Technology and Security Services, CITIC Telecom International CPC Limited; Irit Gillath, Director Global Marketing, Telco System;, Jan Alvin Pabellon, Product Manager, NetSuite

10:20 -10:40 am Coffee break
10:40 -11:10 am Conference Debate Session III – Seven Secrets of Optimal Data Centre Design
Introduced & chaired by: Clive Longbottom, Service Director, Business Process Analysis,
Quocirca
There hadn’t been much excitement about data center networks for a long time – they settled to a pretty standard format everywhere. Disruptive technologies such as server virtualization have changed all that – suddenly everybody is looking for optimal ways to evolve their data centre networks to meet the changing demands and exploit the new opportunities on offer.

It’s a competitive market, with big players insisting that they know best, and yet all sounding rather similar. So let’s turn the tables and get a panel of top thinkers from the industry leaders to put aside their differ – ences and see if they can come up with a simple consensus roadmap for the enterprise or public sector CIO.

Clive Longbottom introduces the session and suggests a number of factors to be considered – such as ways to reduce East -West latency, one, two or three tier architectures ad the benefits of a flatter system. He then invites the panel to discuss and prioritize these and maybe add to the list. The aim is to end with a simple checklist of the main priorities to guide the CIO – if not the answers, we can at least agree on the key questions.

Panellists: Kevin Buckingham, Data Centre Portfolio Manager, BT Asia; Bruce Bateman, Networking Evangelist APJ, Dell Force10; Mark Pearson, Chief Technologist Data Center and Core, Advanced Technology Group, Networking, HP; Pranay Misra, CEO, Nanotel; Dr. Atsushi Iwata, Assistant General Manager of Cloud System Research Laboratories, NEC

11:10 – 11:30 am Itzik Weinstein, CEO, Telco Systems is’In the HOT SEAT’ with Manek Dubash , Editorial Director, NetEvents
A vision for Carrier Cloud Networking…
As enterprises and consumers adopt new cloud based services, new opportunities are formed for carriers. Recent market research has shown that a solid majority of carriers believe that telecom service providers have a competitive advantage in providing cloud services because they control the network and can provide end -to -end SLAs.

Itzik Weinstein remains faithful to this ‘true’ cloud concept as the real future for computing, but recognises big challenges to the WAN centric cloud – such as security, load balancing for power and resource efficiency, flow -based service monitoring, management and optimization, which require the creation of new product category – Carrier Cloud Gateways

Over the years most carriers used proprietary network elements; however, Itzik sees the future of carrier cloud networking in open cloud gateways which will enable Service Providers to focus on new services with a shorter time -to -market for improved ARPU and customer satisfaction. Itzik is wondering why carriers would pay for over intelligent (and overly expensive) solutions that require separate devices for each service type? Instead of open, standard based solutions that offer a unified solution combining best -of -breed networking applications such as load balancing, security, DPI, per flow WAN optimization, and caching all included in the new carrier Cloud Gateways.

Itzik has ten minutes to justify his vision of the ‘open carrier cloud gateway’ and how we will attain it, before Manek Dubash joins him onstage to challenge his roadmap, raise a few awkward questions and suggest alternative outcomes.

11:40 – 12:40 pm Lunch – The Promenade, Ground Floor
12:50 – 2:30 pm Scheduled press & analyst meetings – Grand Ballroom Foyer, 1st Floor
2:30 – 2:50 pm Coffee break
2:50 – 4:30 pm Scheduled press & analyst meetings – Grand Ballroom Foyer, 1st Floor
4:30 – 5:00 pm ‘Open meeting’ time for informal networking. Press area also available for filing stories
5:30 pm Departures from the Hotel Lobby for NetEvents Hospitality Night at The Races

Thursday 26th April

7:30 – 8:30 am Breakfast – informal meetings and conference session briefings – The Promenade, Ground Floor
8:40 – 8:50 am Opening welcome and conference introduction – Grand Ballroom, 1st Floor
8:50 – 9:10 am Opening Keynote by Pranay Misra, CEO, NanoTel
Bridging India’s Mobile Data Performance Gap
To an increasingly sophisticated mobile user base, “being connected” means high speed data services, not just voice. The promise of current EVDO Rev -A Technology on CDMA services is to provide 3.1 Mbps – but what has actually been delivered lies in the 1 to 1.5Mbps range.3G & LTE promises a step change in speed but, asks Pranay Misra, what will actually be delivered to the handset?

India has 14 different mobile operators, 6 different managed service partners and 8 different tower compa – nies – adding up to a highly dynamic scenario where 90% of outages are due to power and fibre link issues, rather than network provider hardware. Pranay Misra argues that this is a clear indication that the onus is on tower and fibre companies to address this performance gap.

Pranay has nearly two decades experience in telecoms, working with industry leaders in India and the US, and his passion lies in the integration of technological and business development in the telecoms industry. In March 2011 he left a CTO -AP post at MTS India to become CEO for NanoTel, with a remit to develop a strategic plan for business development and to oversee company operations.

Among his top priorities is to address the mobile data performance gap and bring real high -speed data to the mobile user. He has a vision of how this can be realistically achieved, and how it will put India at the forefront of the world’s mobile data services.

Can this be achieved? Following his presentation Pranay Misra will be interviewed onstage with questions probing deeper and casting a sceptical eye over Pranay’s analysis. There will also be time for your questions from the floor.

9:10 – 9:30 am Keynote Speaker Interview & Audience Q&A – Pranay Misra interviewed onstage by Manek Dubash, Editorial Director, NetEvents
9:30 -10:00 am Debate IV – Unified Communications – from connectivity to communicating
Introduced & chaired by: Charlie Dai, Principal Consultant, Forrester Research, Inc.
In the 1970s we sang “I want to teach the world to sing in perfect harmony…”. In theory, at least, that should now be happening with sound, video, e -mail and instant messaging delivered direct to every hand – set. But in practice we spend a lot of time leaving voicemail, wondering if faxes have arrived and simply not communicating.

Unified communications pull together disparate services by integrating real time (instant messaging, voice, video, speech recognition and presencing) with non -real time services such as fax, e -mail, voice -mail and SMS. Instead of shouting in the dark, you can know where people are – office, car, club or home – and which communication channel is currently open.

Connecting people is half the game, but skillful communication needs more. Chatting with family and friends is pretty good, even on a poor line, but can you risk critical business or legal negotiations over a line that drops packets when speaking with a stranger with a foreign accent? What are the real priorities? HD video? Or HD voice?

To achieve the right balance between immediacy, clarity and cost -effectiveness – let alone the upgrade from telefumbling to telepresence – then new Internet -optimized architectures and applications may be needed.

Our panel includes specialists from the fields of video, voice and unified communications. We ask them: how best can we evolve from connectivity to communication?

Panellists: TBA, Alcatel Lucent; Frederic Gillant, Vice -President, Unified Communications & Collaboration, Asia -Pacific, Orange; Pranay Misra, CEO, Nanotel

10:00 – 10:20 am Coffee break
10:20 – 10:50 am Debate Session V – What effect will Carrier Ethernet 2.0 have on the industry?
Introduced & chaired by: Daniel Bar -Lev, Director, Certification Programs, MEF
Among the highlights of February’s NetEvents 2012 EMEA Press Summit in Garmisch, Germany, was the announcement by Ethernet founder, Bob Metcalfe, of the launch of the second generation of Carrier Ethernet. “Carrier Ethernet 2.0” supports multiple classes of service plus manageability across intercon – nected provider networks – differentiating it from the simple standardized Ethernet services delivered over a single provider’s network now called “Carrier Ethernet 1.0”.

According to MEF president, Nan Chen: “Carrier Ethernet generations will outline a roadmap for the entire Carrier Ethernet industry.” Does this really help? Why impose the generations concept on a technology that is continuously evolving anyway? What about existing certifications – will holders of current certifications feel downgraded to “old generation”?

And how will CE 2.0 and the MEF’s recently announced Mobile Backhaul Initiative help mobile operators solve what they state is “the single biggest challenge and operating cost in the industry” – the bandwidth and management requirements of delivering profitable 4G -LTE services ?

Our panel includes service providers, telecom equipment vendors and others with a strong interest in these issues – both MEF members and non -members. Daniel Bar -Lev invites them to provide examples of how CE 2.0 is working for them and their customers, to share their opinions on the promise of CE 2.0 and where they expect the industry to be by 2015.

Panellists: Jim Machi, Senior Vice President, Marketing, Dialogic Corporation; Irit Gillath, Director Global Marketing, Telco Systems; Divesh Gupta, AVP, Presales, PCCW Global

10:50 – 11:10 am Jim Machi, Senior Vice President, Marketing, Dialogic Corporation is ‘In the HOT SEAT’
with Manek Dubash , Editorial Director, NetEvents
The Challenges for Mobile Internet
Smartphones and tablets have radically changed global communications. Their mobile on -ramp to the Internet underlies the surge in mobile data traffic, especially mobile video traffic. Innovative mobile services, integrating voice, text and video, include the most exciting innovations ever seen in communications.

A premium quality mobile experience is very important to the subscriber, but it’s equally important to the service provider who must meet their customers’ soaring expectations. As well as providing these services they need to interconnect diverse communications media and deliver outstanding QoE.

Jim Machi represents a company that has specialized in enhancing the mobile experience since the very start of cellular networks. From ‘brick’ to iPhone and beyond, Dialogic has kept a finger on the pulse of user expectations, while shaping the technology to meet them. He is well qualified to update us on current and likely future developments, the challenges and the means – such as session border controllers, softswitches and gateways – to ensure a solid network infrastructure.

How solid? We won’t give him too easy a session, because Manek Dubash will join him onstage for the second half to dig a little deeper into these challenges and pose a few more awkward questions…

11:10 – 11:20 am Conference round up and close of conference sessions
11:50 – 12:50 pm Lunch – informal meetings – The Promenade, Ground Floor
1:00 – 4:20 pm Scheduled press & analyst meetings – Grand Ballroom Foyer, 1st Floor
4:30 pm Close of event and departures




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