Scheduled briefings over two days with key Technology Press & Analysts from 30+ countries around the Globe.
Click here to download the conference program!
Amol Mitra – Head HP Networking APJ
A stimulating conference program plus the opportunity for your organization to pre-arrange a series of scheduled briefings with press and analysts from around the globe in a single location.
This is one of the most important gatherings of press and analysts from around the world ‘Inspired by 40 years of Ethernet Innovation’ and looking for-ward to the next 40 years of networking. Meet key press and analysts in a series of scheduled sessions to discuss the latest hot topics concerning Ethernet innovation, enterprise networking, cloud computing, virtualisation and telecoms, paving the way for increasing your visibility across the globe.
We are flying in 50+ press representing more than 30 countries throughout Asia-Pacific, Europe, Middle East, South America, Central America and North America, providing your organization with the opportunity to reach an audience of over 2 million CIO’s, MIS Managers/Directors, IT Professionals & Service Providers throughout the world.
You will benefit from:
- A series of individually scheduled briefings with selected press and analysts from around the world including Asia-Pacific,
Europe, Middle East, South America, Central America and North America
- Brief up to 50+ key press and analysts from 30+countries covering the Americas, EMEA and Asia-Pacific
- Privileged previews of the latest lab tests, market analysis and forecasts from Industry Analysts
- An ideal environment to nurture effective vendor/media relations
- Speaker opportunities for your senior executives in debate sessions which include Ethernet Innovation, Enterprise Networking, Cloud
Computing, SDN, Virtualisation, Datacenter shoot-out, IT Security, Mobile Internet, Carrier Ethernet and advances in WAN Infrastructure etc.
- Join the gala dinner and ‘Ethernet’s 40th Birthday Party’ at the Computer History Museum with many industry luminaries on Wednesday 23rd May.
Wednesday 22nd May
Celebrating 40 years of Ethernet Innovation – Plenary Sessions
|7:45 – 8:30 am||Conference registrations and coffee/tea refreshments at Computer History Museum|
|8:30 – 8.40 pm||Ethernet’s invention and early history|
Introduction by Paul Saffo, Futurist
|8:40 – 9:00 am||Opening keynote presentation|
Bob Metcalfe – From ALOHA to Eternity
Bob Metcalfe, UT Austin Professor of Innovation and Ethernet co-creator, sets the scene with reflections on how CSMA emerged from Hawaii, the early choices and challenges, and some ongoing implications of Metcalfe’s Law.
|9:00 – 9:15 pm||Keynote interview — Bob Metcalfe interviewed onstage by Paul Saffo|
|9:15am||Session #1: Ethernet’s early history and war stories|
Introduced and Chaired by Paul Saffo, Futurist
|9:25 – 10:00 am||Panel 1a. Meet the inventors of Ethernet|
A reunion of the brains behind the biggest revolution in human communications since the invention of movable type – and a rare opportunity to see them reflect on those times. What was the world like before personal computers? How did Ethernet emerge from Arpanet and ALOHA? What was the need? Had they any idea where this invention would take them, and the world?
Panellists: Norm Abramson; Dave Boggs; Bill Hawe; Radia Perlman
|10:00 – 10:30 am||Panel 1b. Ethernet or Ethernot?|
The 1980s witnessed the birth of the Local Area Network, and an explosion of LAN technologies – DECNet, WangNet, AppleTalk, HYPERchannel, VG-AnyLAN, ARCNET and Token Ring to name a few. A decade later, Ethernet had seen off all these competitors. What was it about Ethernet – as technology and/or business model – that caused this? And what would today’s world look like if, say, Token Ring had triumphed?
Panellists: Bob Belleville; Dan Pitt; John Shoch; Pat Thaler
|10:30 – 11:00 am||Coffee break|
|11:00||Session #2: Lessons from the process that conceived Ethernet|
Introduced and Chaired by Steve Hoover, CEO, PARC
The Ethernet as a case study in successful innovation – and how to learn from, and build on, its example. The session begins with an exclusive video interview with Bob Taylor, the man credited with creating so much of Silicon Valley’s fertile innovative culture. This is followed by three panel discussions.
|11:00 – 11:30 pm||Government/Academia/Industry in fruitful partnership|
In the heady days of market liberalization it is easy to forget the significant role that government can play – not only in backing fundamental research but also supporting standards and breaking anti-competitive monopolies. Industry also scorns the “ivory towers” of academia at its peril, for they provide the flood of published findings to inspire a tidal wave of startups that keep incumbents on their toes. Industry, academia and government – three forces that work wonders in harmony, but how often is this achieved? Which nations get it right? Our panel seeks fresh solutions beyond politics.
Panellists: Judy Estrin, CEO, EvntLive; Yogan Dalal, Partner Emeritus, Mayfield Fund; Bill English; Paul Grams, Exploration Technology Directorate, NASA; Bill Spencer, Former head of Xerox Research and PARC
|11:35 – 12:00 noon||Architecture and the environment it creates|
Ethernet was the answer to a vision – a vision of a distributed computing architecture with a PC on every desk linked to shared printers and servers. Now taken for granted, this was revolutionary in the age of batch processing and mainframes, and it transformed the way we do business. Was this revolution inevitable? Could it have taken a different path? To what extent does the cloud reverse that trend? Our panel explores the long-term implications of these fundamental choices. What lies ahead?
Panellists: Radia Perlman, Executive Vice President Platform Systems Division, Intel; Gordon Bell, Principal Researcher, Microsoft; Glenn Ricart, Founder & CTO, US Ignite
|12:00 – 12:30 pm||Ethernet/Carrier Ethernet – standards and the evolution of the business model|
What has GbE, WiFi or Carrier Ethernet got in common with a 2.49Mbps Ethernet running on coax? At the core of Ethernet stands a de jure standard, but around it has evolved a business model driven by fierce competition, interoperability, and rapid evolution tied to backward compatibility. Is this the ideal balance between the market need for global standards, and the creative demand for freedom? What can today’s entrepreneurs – and standards bodies – learn from this highly successful model?
Panellists: John D’Ambrosia, Chairman, Ethernet Alliance; Geoff Thompson, Independent Consultant and Emeritus Member of the IEEE 802 Executive Committee; Nan Chen, President, MEF; My Le, Professor, Stanford University
|12:30 – 1:45 pm||Luncheon|
|2:00||Session #3: The Status of Ethernet Today|
“In future there will be one universal language – not English, not Mandarin, but Ethernet” according to Nan Chen, president, MEF. As we approach that reality, connecting both people and machines, it is time to take stock and ask “where are we now?” and “what is the next step?”
|2:00 – 2:30 pm||Panel 3a. Ethernet in enterprise networking|
Introduced and Chaired by Rohit Mehra, Vice President, Network Infrastructure, IDC
Ethernet has proved to be the answer, but can we clarify the question? A panel of CIOs and senior execs from industry leaders spells out the key challenges facing enterprise IT today – including virtualization, BYOD, management and security. Is technology serving business needs, or is the tail wagging the dog? Our panel clarifies the way forward, and challenges Ethernet designers to evolve solutions – as they have consistently managed in the past.Panellists: Sachin Gupta, Snr. Director, Enterprise Networking Group, Cisco; Arpit Joshipura, Vice President of Product Marketing, Dell; Mike Banic, VP Marketing, HP Networking; Steve Collen, VP of enterprise marketing Juniper
|2:30 – 3:00 pm||Panel 3b. Ethernet in carrier networks|
Introduced and Chaired by Tam Dell’Oro, Founder & President, Dell’Oro Group
In this panel, senior executives from service providers and carrier solution vendors discuss the relatively recent role of Ethernet in bridging the “telechasm” separating the LAN and WAN. As Ethernet approaches the universal language predicted by Nan Chen, it looks less and less like a networking technology, and more and more like a service offering – with serious implications for the carrier market. Our panel needs to identify the critical issues and lay down a new road map for the way forward.
Panellists: Howard Charney, Senior Vice President, Office of the President, Cisco; Said Ouissal, Vice President, Juniper ; Mark Durrett, Director, Marketing, Overture; James Walker, Vice President, Managed Network Services, TATA Communications ; Ms Yali Z Liu, Executive Director, Product Technology, Verizon
|3:00 – 3:30 pm||Refreshments|
|3:30pm||Session #4: The Future of Networking|
Fundamental research and commercial reality; standards and creative freedom; government and industry… today’s sessions explored the balance between sometimes conflicting factors, and ways to optimize them in partnership. And finally, we look to the future through two equally contrasting perspectives: that of the technologist, followed by that of the business entrepreneur.
Panellists: Faraj Aalaei, President & CEO, Aquantia; Shezhad Merchant, Chief Strategy Officer, Gigamon; Stu Bailey, CTO, Infoblox ; Glenn Edens, PARC Program Manager, Content Centric Networking; Bruce Davie, CTO of the networking business at VMware
|3:30 – 4:10 pm||Panel 4a. Future Network Architectures|
Introduced and Chaired by Dave Newman, President, Network Test
A panel of some of the finest brains in the industry is invited to propose and explore new architectures. What are the promised benefits, or challenges, of Software-Defined Networking (SDN), Content-Centric Networking (CCN)? What other new types of Ethernet or other radical approaches could emerge, and what is their likelihood of becoming tomorrow’s buzzword?
Panellists: Faraj Aalaei, President & CEO, Aquantia; Shezhad Merchant, Chief Strategy Officer, Gigamon; Stu Bailey, CTO, Infoblox ; Glenn Edens, PARC Program Manager, Content Centric Networking; Bruce Davie, Office of the CTO, VMware
|4:10 – 5:30 pm||Finale 4b. The industry’s key movers & shakers point the way forward|
Introduced and chaired by Fritz Nelson, Vice President and Editorial Director, InformationWeek
Fritz Nelson – our “talk show host” introduces a series of big names and rising stars among IT entrepreneurs, grilling each one to find out what motivates them, where they find their inspiration, and what IT horses they are currently backing for future big returns. When each has had their turn, they are invited to explore and decide the best way forward. It’s your final chance to find out what will happen next – from those that make it happen.
Speakers: Andy Bechtolsheim, Founder, Chief Development Officer & Chairman, Arista Network; Henry Samueli, co-founder of Broadcom Corporation; David House, Chairman, Brocade Communications; Vice Chairman, Computer History Museum; Bethany Mayer, Senior Vice President & General Manager Networking, HP
|5:30 pm||Close of Day 1 Conference Sessions|
Wednesday 22nd May
Evening Celebrations and Awards
|6:00 – 7:00 pm||International Media Tour of Computer History Museum|
|By special arrangement, the Museum here in Silicon Valley will remain open for delegates and invited members of the IT media who will enjoy a guided tour of the museum’s highlights. There will also be a unique opportunity for members of the press and others to meet and network with the visionaries, inven-tors and great names driving the Ethernet revolution.|
|6:30 – 7:30 pm||Ethernet Party time commences!|
Pre-dinner cocktails will be served in the museum lobby
|7:30pm||Guests invited to move to the dining room|
|7:45pm||Welcome speech and start of gala dinner|
|9:15 – 11.00 pm||After-dinner entertainment|
|Speeches, awards and charity auction…Innovation Awards and “Ethernet Idol”Charity auction in aid of STEM Education|
We need more students that excel in science, math, technology and engineering to become a contributor to the global technology marketplace. High tech companies have vacancies due to a lack of qualified
candidates, and the demand for scientists and mathematicians is projected to grow dramatically. Over 50% of US 8th graders receive instruction from a science and math teacher without a relevant degree or real world experience to inspire their students.The Computer History Museum, as a 2012 STEM Innovation Award Winner, and HP Catalyst Initiative participant, is proud to raise money for Science, Technology, Engineering and Math (STEM) education by hosting tonight’s Ethernet Charity Auction.Your bids tonight will help educate tomorrow’s innovators.
|11:15 pm||Carriages depart for hotel|
The Computer History Museum, as a 2012 STEM Innovation Award Winner, and HP Catalyst Initiative participant, is proud to raise money for Science, Technology, Engineering and Math (STEM) education by hosting tonight’s Ethernet Celebrity Auction.
Your bids tonight will help educate tomorrow’s innovators.
Thursday 23rd May
Technology Today – Networking with the International ICT Media
|8:00 – 8:30 am||Conference registrations and coffee/tea refreshments|
|8:45 – 8:50 am||Opening keynote by Glenn Ricart Ph.D, Founder & CTO, US Ignite|
Hallmarks of the Impending Internet Revolution
|A new generation of dynamic and flexible networking, promising lower costs and ultra-high speed, is being made possible through fundamental changes in the way networks manage packets. This next generation Internet will dynamically match itself to the exact needs of novel end-user applications, transforming how we experience everything from healthcare and education to public safety, clean energy, transportation, and advanced manufacturing.|
|US Ignite is an independent, nonprofit organization working with a dozen industry partners, a community of application developers, and dozens of cities with advanced infrastructure across the United States to create and deploy the next-generation of Internet applications and digital experiences. US Ignite was inspired by the White House Office of Science and Technology Policy and the National Science Foundation.Glenn Ricart, Internet pioneer, Internet executive, and entrepreneur of 40 years experience, has been building US Ignite since its foundation in 2011. It is his vision that has shaped an engine leveraging the combined resources of industry, government and academia to feed the fires of innovation.|
|8:50 – 9:00 am||Keynote Interview & Audience Q&A — Glenn Ricart interviewed onstage by Manek Dubash, Editorial Director, NetEvents|
|9:00 – 9:30 am||Session #5: Ethernet and the Cloud|
Introduction & chaired by Erin Dunne, Director of Research Services, Vertical Systems Group
|Content providers and telcos are scrambling to build data centers offering comprehensive software, platform or infrastructure services, but the question remains: how to deliver Cloud services in a fast, efficient, reliable and secure manner to clients around the globe. With this in mind, MEF members have recently announced availability of new Carrier Ethernet 2.0 certified products and services. In addition, at this event, the new CloudEthernet Forum will unveil its plans to solve some of these issues. How can Ethernet deliver on its promise as the strategic enabler of Cloud Computing?|
Panellists: Kamal Dalmia, VP Sales & Marketing, Aquantia; James Walker, President, CloudEthernet Forum; Karen Schmidt, Vice President, Business Marketing, Comcast; Steve Schultz, Director of Product Marketing, Intel Networking Division; Nan Chen, President, MEF
|9:30 – 10:00 am||Session #6: SDN is not the future – it’s NOW!Introduced and Chaired by Rohit Mehra, Vice President, Network Infrastructure, IDC|
|Don’t be fooled that SDN is just an academic exercise – it’s already out there getting results. And yes, it’s also an amazing future… Our panel debates the challenges of competing globally with today’s Cloud giants, and discusses further opportunities around verticalization and radical new partnership models.|
Panellists: Arpit Joshipura, Vice President of Product Marketing, Dell; Dave Larson, CTO and Vice President, HP; Mike Marcellin, SVP, Juniper; Sunil Khandekar, President & CEO, NuageNetworks ; Dan Pitt, Executive Director, Open Networking Foundation
|10:00 – 10:40 am||Session # 7: Head2Head: Rock Solid Datacenter Solutions – Which would YOU choose?|
Introduced and chaired by Sean Hackett, Managing Director, Professional Services, 451 Research
|Have datacenter architectures evolved on the right lines for today’s dynamic business environment and targeted attacks? Four leading vendors give an ‘elevator pitch’, explaining how their solutions would do better – and your vote determines the winner.|
Speakers: Arpit Joshipura, Vice President of Product Marketing, Dell; Dom Wilde, Vice President, HP; Dhritiman Dasgupta, Senior Director, Product Marketing, Juniper
|10:30 – 10:50 am||Coffee break|
|11:00 – 11:30 am||Session #8: The new wireless standard. Breakthrough? Or more of the same?Introduced and chaired by Chris DePuy, Vice President, Carrier IP Telephony, Wireless LAN, & Wireless Packet Core Market Research, Dell’Oro Group|
|802.11ac reduces interference and promises seven times the throughput. What more might it deliver to the mobile user… And, in the long run, all of us users will be among the winners.|
Panellists: Matthew Gast, Director of Product Management, Aerohive; Walt Shaw, Director of Product Mgmt, Cisco; Steven Glapa, Snr Director of Marketing, Ruckus Wireless; Angus Robertson, Director Global Services, Spirent Communications; Dirk Gates, Executive Chairman & Founder, Xirrus
|11:40–12:10 pm||Session #9: The next five years – strategic planning for CIOs and CISOsIntroduced and chaired by Vikram Phatak, Chief Executive Officer, NSS Labs|
|App stores, Breach Detection systems, virtualization, public and private cloud, SDN, web application security, and other advances promise to alter the landscape of enterprise computing. What is hype and what is real? Advice for CIOs on putting the pieces together and where to invest.|
Panellists: Brian Smith, CTO & Co-Founder, Click Security; Andrew Lee, CEO, ESET; Manish Gupta, SVP Products, FireEye; Ian Foo, Director, Data Center Products & Solutions, Huawei; Jason Brevnik, Vice President Security Strategy, Sourcefire; Alan Kessler, CEO of Vormetric
|12:00 – 12:20 pm||Closing Keynote by Bob Metcalfe|
|What could be more appropriate after celebrating the 40th anniversary of Ethernet, than to have Bob Metcalfe himself pick his choice of the two days’ highlights and add his closing comments and vision for the future of Ethernet.|
|12:20 – 12:30 pm||Closing Keynote Interview & Audience Q&A – Bob Metcalfe interviewed onstage by Manek Dubash, Editorial Director, NetEvents|
|12:30 – 1:30 pm||Luncheon|
|Briefings with press & analysts|
|1:30 – 6:30 pm||A schedule of 30 minute round table briefing sessions between sponsors, press and analysts|
|We have brought together ICT press and analysts from more than 30 countries for this event. Media groups will be divided into three tracks – Telecoms, Networking and/or Business IT – for sponsors to select the briefings of their choice.|
|6:30 pm||Close of formal conference sessions|
|7:00 pm||Opportunity for an organization to host a cocktail reception and/or private dinner for international press and analysts|
Friday 24th May
An opportunity for international press to visit two organizations in Silicon Valley and then head to San Francisco airport
Click here to download the conference program!